Arch Manning’s NIL Value Reaches Almost $4 Million as Texas Longhorns Begin the Manning Era in Austin

Texas Longhorns’ true freshman quarterback Arch Manning’s name, image, and likeness evaluation is worth almost $4 million, as per a recent report from On3. Being the grandson of Archie, son of Cooper, and nephew of Peyton and Eli, Manning has announced his commitment to Texas, marking the official start of the Manning era in Austin. He completed his high school career at Isidore Newman as the school’s passing yards, passing touchdowns, and total yardage leader.

Now, Manning is challenging Quinn Ewers for the starting quarterback job, a competition that Steve Sarkisian described as a real contest. Although Manning does not have the largest social media following, his name recognition is uncommon for a freshman. He’s also the No. 1 ranked recruit in the 2023 class, with more than 240,000 social media followers. As his brand and name recognition rises throughout his career at Texas, Manning has the opportunity to partner with his superstar uncles in the NIL ventures, thereby earning hefty sums of money.

At present, Manning has yet to publicly announce his first endorsement deal, but this doesn’t suggest that the quarterback will have any problems finding opportunities. With his current evaluation, Manning is ranking up there with some of the biggest basketball and football stars in terms of NIL worth.

In other news, Texas Longhorns’ head coach Rodney Terry has already started to exert some influence over the new-look basketball program, even before getting to display his coaching philosophy on the field. Already, the Longhorns have landed four-star commit Kendrell Charles from Florida, while Terry also extended an offer to highly rated center Derrick Lockney.

Terry arrived at Texas with a reputation for establishing strong team cultures and instilling discipline in his players. With a focus on player development, Texas is likely to see some exciting times for their basketball team. With Terry, Longhorns are on their way to rediscovering lost glory on the basketball court.