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Sarkisian's January Calculation: Why Texas Stayed Home to Build a Roster
Texas Longhorns

Sarkisian's January Calculation: Why Texas Stayed Home to Build a Roster

While most coaches burned jet fuel chasing recruits in January, Steve Sarkisian stayed in Austin. The goal? Fixing the ratio between watching tape and vetting character.

Larry NorrisFeb 24
Muschamp's $2.8 Million Salary Buys Texas More Than Just a Playbook
Texas Longhorns

Muschamp's $2.8 Million Salary Buys Texas More Than Just a Playbook

Texas is paying Will Muschamp $2.8 million not just to call plays, but to be the 'Head Coach of the Defense.' Here is why the price of delegation has skyrocketed in the SEC.

Larry NorrisFeb 16
Texas Won the Portal, Now It Has to Win the Locker Room
Texas Longhorns

Texas Won the Portal, Now It Has to Win the Locker Room

Landing Cam Coleman and a stable of rushing talent puts Texas atop the transfer rankings. But as any coach knows, accumulating talent is the easy part; integrating it is where seasons are defined.

Larry NorrisFeb 15
The Brutal Logistics Behind 2026’s Most Pivotal Matchups
college football

The Brutal Logistics Behind 2026’s Most Pivotal Matchups

Looking at the 2026 schedule through a coach's eyes reveals that the hardest games aren't just about the opponent—they're about the timing, the travel, and the toll.

Larry NorrisFeb 11
Rankings Don't Block Tackles: A Look at the 2026 Preseason Hype
college football

Rankings Don't Block Tackles: A Look at the 2026 Preseason Hype

Josh Pate's early 2026 rankings are out, placing Notre Dame and Indiana at the top. But championships aren't won on paper—they're won in the February weight room.

Larry NorrisFeb 3
The $1.1 Million Raise for Changing a Zip Code
Texas Longhorns

The $1.1 Million Raise for Changing a Zip Code

Cam Coleman's transfer to Texas triggered a massive spike in his NIL valuation. Now, the Longhorns have to manage a locker room where the payroll rivals a small corporation.

Larry NorrisJan 26
The 2026 Rankings Don't Account for the Mileage
Indiana Hoosiers

The 2026 Rankings Don't Account for the Mileage

Indiana just survived a 16-game NFL-style grind to win the title, but the 2026 preseason polls are already looking at fresh legs in Texas and Ohio State.

Larry NorrisJan 21
Texas Hits $2 Billion, But Money Can't Buy Monday Night
Texas Longhorns

Texas Hits $2 Billion, But Money Can't Buy Monday Night

Texas is the first college football team worth $2 billion. Indiana is playing for the National Championship. One of these things matters on a spreadsheet; the other matters on the grass.

Larry NorrisJan 19
Texas Firing Staffers Reveals a Crack in the NCAA's Zone Coverage
Texas Longhorns

Texas Firing Staffers Reveals a Crack in the NCAA's Zone Coverage

Two Texas staffers were fired for betting violations, but the real story is the tech failure that allowed it. A look at the breakdown in the compliance scheme.

JacksonDec 25