Image Credit: Colorado Athletics

Athletic Director Rick George announced Tuesday that Colorado has partnered with sports gaming firm PointsBet. Colorado becomes the first major Division I athletics program to partner with a sports betting operator. It is a 5-year deal.

About PointsBet

PointsBet, an Australian company, continues its integration into the Colorado sports betting landscape. The partnership with Colorado University follows partnerships with the Denver Nuggets, the Colorado Avalanche, the National Lacrosse League’s Colorado Mammoth, and the Mammoth’s home arena, the Pepsi Center. However, the PointsBet app is not yet available in Colorado.

PointsBet has also set down roots in Colorado, purchasing property for its North American headquarters in downtown Denver. Chief Commerical Officer Eric Foote talked about building partnerships within the state of Colorado.

He noted that they wanted to focus on Colorado, specifically CU-Boulder. Foote remarked that they are excited to “prepare student-athletes for success beyond their playing days.”

Impact on Colorado

Athletic Director Rick George was ecstatic about the help this will bring to the Scripps Leadership and Career Development Program at Colorado. He noted the integration that PointsBet will have. He looks forward to internship opportunities that will be afforded Buffaloes’ student-athletes.

George went on to talk at length about the type of company PointsBet is. He remarked that he is “committed to working with responsible corporate sponsors” to enhance Colorado’s support of their student-athletes.

Education is key here – George noted that PointsBet’s “commitment to raising awareness around responsible gaming” was a major factor. He continued, saying that “sports gaming in college athletics is becoming more prevalent.”

The Takeaway

So what does this mean for Buffaloes fans? For one, nothing changes as it comes to gambling and university staff, coaches, and student-athletes. They cannot participate in PointsBet’s app once it is available, including daily fantasy sports.

There are no naming deals in the works, nor will there be gambling kiosks in Colorado Buffaloes venues. You will likely see some PointsBet ads around those venues, however.