The year is 2022 and social media makes the world go round. If you asked the younger generations walking the Earth where they get their news from, anecdotally I bet many would say social media. This runs into the college football world. Twitter and Instagram are very important in college football nowadays. 20 years ago Rivals dot com was the king of the subscription model. Where fans would pay a monthly fee to get “premium” news on their team.
This was founded by (or co-founded) Shannon Terry. Terry has also founded 247 and most recently On3. All have the same type of model with subscription services for the premium news of your team’s specific website. Yet with social media reporting news just as fast as other outlets the subscription services for college football media have definitely slowed down.
That’s why you see sites like 247 and on3 offering special deals for a long period of time to get potential subscribers on the hook. Several on3 sites are offering a $10 deal until football season. It’s hard for these sites to keep up with social media nowadays.
Social media is also where prospects, recruits, alumni, and fans live. This is huge for specific teams to have their branding on every social media they can. For Facebook, it’s important to capture the attention of your older crowd. Yet for Twitter and Instagram, it’s definitely important for every team to have brand recognition on there. It’s important to funnel their fanbase into the following and look appealing to recruits. So I was wondering what kind of following does each team have on these platforms. Today we are breaking it down by SEC edition.
Followers on Twitter by Team: SEC Football Accounts
Alabama: 1.1 Million
Georgia: 1 Million
South Carolina: 446k
Texas A&M: 307k
Ole Miss: 305k
Mississippi State: 301k
The most interesting thing to me is just like the ACC article, the teams who are the best on the gridiron are #1 and #2.
Is it any surprise that the #1 and #2 teams on this list are Alabama and Georgia with the success they have had on the gridiron? I do think it’s pretty cool to see South Carolina in the top five, even though they have not had the site success or history as others. I think hiring Beamer is paying off dividends in terms of branding. Remember branding is a huge part of recruiting.
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Followers on Instagram by Team: SEC Football Accounts
Alabama: 1.1 Million
Texas A&M: 256k
South Carolina: 225k
Ole Miss: 188k
Mississippi State: 167k
Instagram is important for the aesthetic aspect of social media, as it’s all pictures. For recruits seeing uniform combinations is like a fashion show and appealing. The visual content for fans is pleasing and something to rally their passion around. Instagram is very important to a program believe it or not.