ACC: Twitter and Instagram Followers by Team

The year is 2022 and social media makes the world go round. If you asked the younger generations walking the Earth where they get their news from, anecdotally I bet many would say social media. This even runs the college football world. Twitter and Instagram are very important in college football nowadays. 20 years ago Rivals dot com was the king of the subscription model. Where fans would pay a monthly fee to get “premium” news on their team.

This was founded by (or co-founded) Shannon Terry. Terry has also founded 247 and most recently On3. All have the same type of model with subscription services for the premium news of your team’s specific website. Yet with social media reporting news just as fast as other outlets the subscription services for college football media have definitely slowed down.

That’s why you see sites like 247 and on3 offering special deals for a long period of time to get potential subscribers on the hook. The on3 site that serves Florida State is offering a $10 deal until football season. It’s hard for these sites to keep up with social media nowadays.

Social media is also where prospects, recruits, alumni, and fans live. This is huge for specific teams to have their branding on every social media they can. For Facebook, it’s important to capture the attention of your older crowd.

Yet for Twitter and Instagram, it’s definitely important for every team to have brand recognition on there. It’s important to funnel their fanbase into the following and look appealing to recruits. So I was wondering what kind of following does each team have on these platforms. Today we are breaking it down by ACC edition.

Followers on Twitter by Team (ACC Football Accounts)

(the numbers are not specific but around that mark)

Clemson: 1,000,000

Florida State: 455k

Miami: 294k

Louisville: 223k

North Carolina: 220k

Virginia Tech: 215K

North Carolina State: 180k

Pitt: 129k

Georgia Tech: 107k

Virginia: 94.7k

Syracuse: 93.9k

Wake Forest 73.6k

Duke: 73.5k

Boston College: 62.5k

The most interesting thing to me on this Twitter is list is #1 and #2. Clemson has been absolutely dominant while social media has been swinging into our lives. I wonder if this was all in the 90’s if Florida State would be the one with over 1 million followers. Yet, I think it shows how important major success on the gridiron does for your branding and following. Winning two national championships and making the College Football Playoffs six times definitely helps. Also interesting to see Wake Forest having a slim lead on instate rival Duke.

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Followers on Instagram by Team (ACC Football Accounts)

(the numbers are not specific but around that mark)

Clemson: 731k

Florida State: 422k

Miami: 323k

North Carolina: 167k

Louisville: 112k

Pitt: 102k

Duke: 101k

Virginia Tech: 99.8k

North Carolina State: 98.4k

Georgia Tech: 79.5k

Syracuse: 73.9k

Virginia: 67.4k

Boston College: 46.6k

Wake Forest 45.1k

Instagram is important for the aesthetic aspect of social media, as it’s all pictures. For recruits seeing uniform combinations is like a fashion show and appealing. The visual content for fans is pleasing and something to rally their passion around. Instagram is very important to a program believe it or not.

Other Conferences and their Social Media Followers

Atlantic Coast Conference

Big 10

Big 12

PAC 12